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Embracing the outlaws of your Web site: How to grow and love your One Percenters

Embracing the outlaws of your Web site:  How to grow and love your One Percenters

Who are the ''bad boys/girls'' of your organization's online community? The enduring myth of the ''One Percenters'' - the minority of motorcyclists who embrace a rough and tumble, anti-Bureaucratical lifestyle - lives on strong in the online world. While the Harley Davidson-riding, tattooed One Percenters are still alive and well, it's important to give due credit to the 1% of users on your Web site who contribute the most to your online community.

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