 HOUSTON, April 7, 2009 – The 120-year-old YMCA of Greater Houston is learning some new tricks to stay connected with its communities. YMCA leaders have unveiled www.ymcahouston.org, an upgraded and interactive Web site designed by Schipul – The Web Marketing Company (www.schipul.com) and powered by Tendenci (www.tendenci.com) online management software.
The YMCA of Greater Houston’s Web site plays a major role in connecting the organization’s 38 centers with the almost 100,000 people they serve every day. Every page features a zip code search tool that makes it easy for anyone in the 600 square mile service area to find the center closest to them. The upgraded Web site also makes it easy to apply for financial aid, join the Y as a facility member, register for upcoming programs and subscribe to receive e-mail alerts.
“We serve nearly 900,000 people each year, so our challenge is to make it easy for each of them to find the services they need, which saves them time and helps us create a great experience for them,” said Mike Hagan, Vice President of Marketing with the YMCA of Greater Houston. “We are pleased to have Schipul as our Web marketing partner and look forward to expanding the YMCA’s use of social media tools to better connect with our communities.”
One major advance is the introduction of a new online registration system, Y-Online, which will provide a faster and more user-friendly experience. It is being rolled out gradually to minimize disruption.
Tendenci, which is developed and marketed by Schipul, delivers an easy-to-use content management system, event registration and promotion, membership management, online photo albums and e-newsletter generator. Tendenci also integrates Really Simple Syndication (RSS) throughout the site, enabling site users to subscribe to be alerted to updates automatically.
About Schipul - The Web Marketing Company
Schipul – The Web Marketing Company developed and builds on the Tendenci Web marketing application, a powerful online tool with over a half million people logging in during the past year and millions of users overall. Schipul is based in Houston, and provides marketing services on the Internet to more than 300 organizations from a variety of service industries in local, national and international markets. Schipul’s nonprofit clients include the Web Analytics Association, Houston Zoo and the New York Chapter of the National Academy of Television Arts and Sciences, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.
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