Tendenci®: Web Site Tracking and Reporting Tool
- How large has your email distribution list grown in one month?
- How many online users have contacted your Membership Organization online?
- Have event registrations or memberships increased?
What if these answers were available at the click of a button? How valuable would it be to know that Tendenci® offers online conversion measurement software to report these statistics through real time reporting and web site tracking on your site? REAL TIME REPORTING!!!
Industry professionals are BUSY. All Tendenci® software modules have been assigned standardized marketing colors, allowing for "overview" glances of a given section of your site's activity to quickly spot trends, conversion measurement and variances through web site tracking.
Web site tracking is possible by measuring each time a user clicks something on the site or performs an action. This is a web site hit. When a user fills out a contact form this could be a web site hit or multple hits. When an image is clicked for more information, that is considered a web site hit. We track numerous web site hits to help membership organizations understand why their site is performing the way it is. When there is an understanding, then conversion to a desired action is possible!
Conversion Measurement, Web Site Tracking and Web Reporting:
Contact Reports - These reports are monthly and historically stored showing color coded referrals on a daily basis from new visitors, existing users, and members and can be toggled between related entities. Each color coded section can further be pushed and explored to understand the user's interests and hits around the sites. Entire click paths can be found through the user's cookies.
Use this web site tracking information to understand how members and potential users value the web site.
Real time reporting for contact reports can be used as a conversion measurement tool as well, if seeking to gauge a monetary value spent versus financial help coming in through the web site.
Event Summary Reports - From here you can track over 40 events, which are possible actions taken by users and members using the software, and their success trends. Here is where you will find out if your event registrations have increased for your monthly meetings - this is called conversion measurement. Discover which "Marketing Actions" members are more successful in generating desired responses, press releases, electronic newsletters, emails.
Track the number of successfully sent marketing actions, number of views, or how many were added in a month. There are many different events that are tracked and accumulate valuable historical data to help your membership organization.
Marketing Console - The Tendenci® Marketing Console focuses on your web site's marketing, advertising and paid placement efforts across all of your Internet properties. Who are the top ten active members of the software and by what percentages? What are the top URLs that refer online users to the web site?
From the Marketing Console you can change the parameters to list the top 50 or change the date range or even top referrers. Know the top IP addresses visiting your site, know which search engines are feeding the most traffic to your site, know which calendar events are the most popular. Take this valuable real time tracking information and make qualified decisions for paid placement advertisements or search engine optimization to your web site.
Visitor to Contact - What are the top terms that online users searched in the search engines to find your organization's web site? Which of these terms produced a contact form to your site? From this report, conversion measurement of optimized terms for the site and successful contacts is clear. You will know how your prospects view your organization by the simple terms that are typed into the search engines through web site tracking.
- Site Users Added Report - Tells you how many members joined the organization in a given time period.
- User Activity Summary Reports - Tells you who the top 10 active users on your site are a 30, 60 and 90 day period
- User Group Reports - This reporting tool offers real time tracking reports available for all user groups
- Administrator Lists - A list of all site administrators and who has rights to 'add', 'edit' and 'delete' information on the membership organizational web site.
- User Data Management Tools - Produce duplicate data information for clean up, duplicate emails, GUIDs, and phone numbers.
Calendar Event Reports - If you need a list of all the calendar events scheduled for the past two months or longer, this report produces real time event summaries, calculates event financial information and creates lists to be exported for registered event attendees through .txt, .csv or xml. This reporting tool also is helpful to understand what your members are signing up for and when and how much they are willing to pay. Real time reporting capabilities are very helpful when researching finances.
- Job Reports - How often are job listings added to your site? What are the financial successes of your job board? What are the top 10 most active job listings? This reporting tool demonstrates the opportunity to profit by allowing site visitors to post relevant job listings on your site. Reports can help you determine if revenue from job listings is helping and if there is an opportunity to improve.
Our software is under constant evolution. Reports can be tailored to your variable settings and provide real time tracking of a number of helpful events that occur through the membership management software.
Contact Us about Tendenci®!!
Contact Schipul about Tendenci® the Membership Management Software TODAY - your members will thank you. (877) 724-4785
