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marketing fundamentals executed by Tendenci® for your web site
 
     

Strong Marketing Web Design takes into account the target audience, the goals of the site, and if it is an Image Marketing or a Direct Marketing piece.
Marketing Design is the Interface to Tendenci®

  

Tendenci® enables your web site to identify each site visitor as an individual, and to treat them intelligently. If they choose to contact, you can respond quickly and to the point.

  • Tendenci® marketing software powers all of your brand web sites from one central marketing database for easier analysis
  • "Single Sign-On" technology and authentication that works WITH your brand increasing your brand equity
  • Your brand's web design is your site visitors interface to the software. Tendenci® works best with strong marketing web design
  • Tendenci® tracks your Marketing Program RESPONSE through the web. Referral sources and actions indicate both what your visitor identifies as their source as well as other possiblities (memory is a canvas, right?)
 
  • Real-time aggregation of paid placement search results from different sources using tracking URLs. Overture.com, Google Adwords, Text and banner advertising can all be integrated in one marketing report for all of your sites
  • Tendenci® is scalable. The only limits are those of market leading database vendors such as Microsoft or Oracle.
  • Tendenci® Software modules handle each piece of data intelligently. So you can report on press release activity, or on a job listing, or on newsletters. This is far superior to one-size-fits-all content management.
  • Newsletter module reinforces the value of your house list for outbound permission based communication
  

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