Visualizing Your Web Site's Activity with Tendenci®
Real time reporting tools in the Tendenci® software enable busy industry professionals to visualize the activity on their Web site. This visualization can play a powerful role in better understanding and capitalizing on web site traffic trends and opportunities.
All Tendenci® software modules have been assigned standardized marketing colors, allowing for "overview" glances of a given section of your site to quickly spot online trends, conversion measurement and variances through web site tracking.
Think about it. What would be the most illustrative and useful in sharing your Web site stats? :
1) Telling your members you had a lot of online activity last month and have been seeing an increase in traffic
OR
2) Showing your members this graphic explanation of your site activity and its effect on your site's traffic:
A. Color-coded bars identify each kind of action taken on on the site. When you scroll over each bar, the type of action taken and number of views/actions made pops up for easy referral.
B. Daily site activity is documented for in-depth analysis
C. The event tally at the very bottom tells you how many marketing actions were made overall on your site each day.
By fully understanding what online activities drive the traffic on your site, the easier it is for you to deliver content that your users value.
Sparklines exhibit content popularity at a glance
Tendenci® also incorporates 'sparklines' (small data-intense graphics) in the Articles content module. This tiny line of data gives you an immediate understanding of viewing trends and can help you gauge the needs of your membership and hot topics within your organization.
Sparklines tell you, at a second's glance, the activity for the last 30 days on a particular article.
Visualize your site's marketing action correlations
Use Tendenci's eventlog reports to understand the relationships between a variety of online activity and your site's traffic. Wondering how your site contacts have responded to your Paid Placement efforts? Want to know how articles on your Web site is affecting your shopping cart sales? Tendenci shows it all to you, in full color!
Learn more about how Tendenci's Web Marketing Reports help you to visually understand your site's activity.
