Search Engine Optimization (SEO)

Tendenci carries strong SEO out-of-the-box.
Search Engines move traffic around the web. Whether you offer services, sell products, run a member-based organization or just want to promote your own site, you probably want to be found by people. Google, Yahoo, and Bing are sending people to websites for all sorts of topics imaginable. Are they sending traffic your way?
Search Engine Optimization, or SEO, is a fundamental part of your Search Engine Marketing Strategy. By constructing a website that is easy for both the search engines and your customers to find and understand, you will have a greater opportunity to generate leads and sales.
Higher rankings in the natural listings of search engines will get your Web site more exposure to your target market if positioned correctly. There are many factors to consider when positioning a Web site within the search engines and their directories, including site design and architecture. Choosing the right content management system for your website may be the most important step on your way to ranking #1.
Automated SEO
Tendenci offers a full lineup of Search Engine Marketing (SEM) Tools to help your site gain more traffic. Every Tendenci site can automate the process of optimizing your content for search engines. For pages, articles, and other pieces of content, Tendenci automatically:
- Generates a Title Tag (the most important SEO element) based on your site name and content
- Automatically fills the Meta Description for your pages with a summary of the page content.
- Analyzes your content and generates top keyword phrases to be used in the Meta Keywords tag on your site's pages.
Web Analytics Integration

Tendenci easily integrates with most major website tracking and analytics packages so you can measure all of the traffic to your site, including:
- Top pages
- Top referring sites
- Top Keywords
- Top seach engines
All you need is the code from the analytics tool. Tendenci will allow you to apply it to all of the pages on your site with only a few simple steps. Tendenci also comes packaged with reporting options to give you the data you need on demand.
Easy SEM Customization and Control
That's only the start. For most sites, the automatic SEO will be plenty, but if you are really concerned with getting to the top of the search engines, then Tendenci has more options for you. All of the auto-generated optimization can be easily overridden on your website so you can give it the special touch it needs to make it to #1.
With Tendenci, every page on your website can be optimized to your heart's content. If you need a bit of help to get the most out of your site, please contact Schipul, the makers of Tendenci, and we will work with you to optimize your website for search engines.
