Print View

Presentation to examine the psychology of why people donate

HOUSTON, April 9, 2013 – A team from Schipul Technologies, (www.schipul.com), an open source software development company and creators of the Tendenci open source CMS for nonprofit organizations (NPOs), will present, “Level Up Your Fundraising: Understanding the Psychology of What Makes People Donate,” at the 2013 Nonprofit Technology Conference. The presentation will focus on the challenge of engaging website visitors and motivating them to take action – whether through online donations, event registration, membership signup, or any of the many types of online transactions available on NPO websites.

The 2013 Nonprofit Technology Conference will bring together nonprofit professionals from around the world to collaborate, innovate and maximize effectiveness using various technology tools. The event is organized by the Nonprofit Technolgy Network (NTEN). Schipul’s speakers will include Vice President of Professional Services, Aaron Long, Marketing Manager Caitlin Kaluza, and Tendenci Community Curator Sarah Worthy.

Online giving increased nearly 11 percent in 2012 compared to 2011, but it still represents less than 10 percent of total fundraising revenue. The Schipul team will offer easily implemented tips for nonprofits to accelerate growth in online fundraising.

“Successful nonprofits need more than a website and social media profiles, they need the information site visitors are seeking, in a format they can navigate, and they must present information in a way that prompts visitors to take action,” said Long. “We will discuss some of the common mistakes made by many nonprofits that make it difficult for supporters to donate online, and we’ll offer seven tips for using psychology in online marketing to increase online fundraising.”

Research from Nielsen Norman Group found that it is harder to give money to nonprofit organizations than it is to spend money shopping online. Completing the donation process online took users in their study seven percent longer on average than it took users to complete an e-commerce checkout process. A separate study found that in 17 percent of the nonprofit websites evaluated, users could not find where to make a donation.

The Schipul team will present, “Level Up Your Fundraising: Understanding the Psychology of What Makes People Donate,” at 10:30 a.m. Saturday, April 13^th. The 2013 Nonprofit Technology Conference runs April 11 – 13 at the Minneapolis Hilton and Minnesota Convention Center in Minneapolis.

For more information about the 2013 Nonprofit Technology Conference, visit http://www.nten.org/ntc.

Follow the presentation on Twitter: #13NTClvlup.

Follow Schipul on Twitter: @Schipul.

About Schipul Technologies

Schipul Technologies develops and builds websites on the Open Source Tendenci CMS (www.tendenci.org) system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Affiliate of Susan G. Komen for the Cure®, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.

# # #