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Association Management Software Articles

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49 Articles Found

Schipul and Tendenci Featured in CIO Today

Schipul and Tendenci Featured in CIO Today

Schipul - The Web Marketing Company CEO Ed Schipul is featured in the current edition of CIO Today in the article, "What's Best for Web Analytics: Client-Side, Server-Side or Hosted?" Written by Jennifer LeClaire, the article explores beyond the fancy charts and deep insights that set some analytics programs apart from others and found that there are three distinct differences among them -- based on where the software resides -- that every enterprise should consider.

  • Released: 20-March-2007 06:00 PM
  • Poster: Jennifer LeClaire (818) 347-9700
  • Email:
  • Source: www.cio-today.com
  • Tag(s): schipul tendenci web analytics

Embracing the outlaws of your Web site: How to grow and love your One Percenters

Embracing the outlaws of your Web site: How to grow and love your One Percenters

Who are the ''bad boys/girls'' of your organization's online community? The enduring myth of the ''One Percenters'' - the minority of motorcyclists who embrace a rough and tumble, anti-Bureaucratical lifestyle - lives on strong in the online world. While the Harley Davidson-riding, tattooed One Percenters are still alive and well, it's important to give due credit to the 1% of users on your Web site who contribute the most to your online community.

  • Released: 16-February-2007 09:00 AM
  • Poster: Katie Laird (281) 497-6567
  • Email:
  • Source: https://www.tendenci.com/
  • Tag(s): membership management psychology best practices

Engaging Your Membership: What Are You Doing and What Should You Be Doing?

Engaging Your Membership: What Are You Doing and What Should You Be Doing?

Demands on our time are a way of life. Working late and personal obligations are inevitable. Yet we make time for those things that benefit us and accommodate our schedules. Clearly, individuals want to get involved in organizations and have an interest in memberships. According to Gale Research, publisher of the Encyclopedia of Associations, reports there are more than 147,000 associations in the United States and Americans are forming as many as 1,000 new associations each year.

  • Released: 8-July-2005 10:00 AM
  • Poster: Ed Schipul (281) 497-6567
  • Email:
  • Source: https://www.tendenci.com/
  • Tag(s): membership management software tendenci best practices

Your Web Site Needs to “Ask for the Business”

Your Web Site Needs to “Ask for the Business”

This article addresses the most basic of marketing concepts, making it easy to contact you. It is the sixth article in a series on the web marketing that will increase the conversion rate of web site visitors, to web site buyers. For most businesses, purchasing your product or service online is not viable, which makes earning the trust of your site visitor and obtaining permission to continue the dialog the primary goal of your web site.  That means your web site visitor has to contact you using one of four different methods: An inbound phone call to your business Submission of a contact form or a mini-contact form An e-mail with an unstructured request A physical visit to your place of business Give them your phone number over and over Telephone leads, or “call ins,” are generally of a higher quality …

  • Released: 7-November-2003 02:00 PM
  • Poster: Ed Schipul (281) 497-6567 x 500
  • Email:
  • Source: https://www.tendenci.com/
  • Tag(s): contact form phone number

Why Your Web Site Needs Consistent Branding

Why Your Web Site Needs Consistent Branding

Be consistent with your branding as it is the key to company recognition.  You have a position in the marketplace and your web site should reinforce your position.  Branding and your positioning statement Your web site must deliver your brand’s positioning statement, starting with your headline, the most important element on your site. Your logo and your tagline should “be the brand”. The web site images, copy and graphics must support your position.“Positioning should be expressed through a short simple statement.  It should not be confused with a slogan, though if the positioning and the slogan can be the same, wonderful.” – Drayton BirdSpecifically, the following elements of your web site need to be consistent with your brand’s position. Brand logo Brand name Key messaging Positioning statement Tagline Body copy Graphics – the look and feel Colors Proportions Motion Fonts  Your …

  • Released: 3-November-2003 04:00 PM
  • Poster: Ed Schipul (281) 497-6567 x 500
  • Email:
  • Source: Schipul
  • Tag(s): web branding branding consistent branding

Your Web Site Needs a Clear Call to Action

Your Web Site Needs a Clear Call to Action

At this point, your web site is executing the marketing fundamentals with strong headlines and your product or service is featured prominently on your home page.  You have a professional design that establishes the fact that your company and brand are trustworthy and of the highest quality.  The next step is to tell your site visitor exactly what you want them to do. ”You have caught the readers with your headline.  You have interested them with your copy.  Do not leave them hanging in midair.  Tell them what to do.”  – John CaplesYou need a clear marketing “call to action”. A “call to action” in advertising and marketing refers to active copy that compels a user to take action.  Typically the action is to purchase a product or take some step in your sales cycle that will hopefully lead to a sale. Here …

Your Service or Product is the “Hero” of Your Web Site

Your Service or Product is the “Hero” of Your Web Site

Your web site visitors want to know what you can do for them.  This trumps everything else.  If you appear to satisfy their needs, only then will they continue to research your “about us” links or have the slightest desire to see a picture of your facilities.Web sites, even those that have been developed by a professional agency, frequently make the mistake of featuring company information more prominently than company offerings.  My experience has been this is catastrophic to your response rates.Please do not misunderstand; your site visitor does want to know that you are an established company with a strong position in the market.  But their first question is “does your service or product meet my needs now?”  My recommendation is you answer this marketing question with a big YES.  Feature your “Hero” prominently on the site If you …

Your Web Site Needs a Strong Marketing Headline

Your Web Site Needs a Strong Marketing Headline

A strong marketing headline is the single most important element on your web site.  Your headline is even more important than a photo or illustration representing your service or product because it is the first thing your visitor sees. Direct marketing professionals have tested numerous headlines, and even advertisements without any headline, and provided us with valuable insight on developing marketing web sites.Shockingly, as I write this in 2003, many web sites still do not have a headline and bury the benefits of the service or product in unread text and caption-less images. Why web sites with marketing headlines increase response rates Imagine that tomorrow’s newspaper arrived without a headline, with no sub-headings (subheads) and no captions on the photos.  Most likely you would chuckle and “know” that the editor was going to lose their job. More importantly, you probably would …

  • Released: 15-August-2003 11:00 AM
  • Poster: Ed Schipul (281) 497-6567 x 500
  • Email:
  • Source: https://www.eschipul.com

Web Marketing Fundamentals Increase Sales Lead Generation

Web Marketing Fundamentals Increase Sales Lead Generation

Web sites respond differently from other advertising media for two primary reasons. First, web users are incredibly impatient. Secondly, they are incredibly smart. The more we treat people on the web like they are impatient and smart, the higher the conversion rate from visitor to phone call or contact forms. So how exactly does a web site treat visitors as impatient and smart? By giving them what they want, on their terms, immediately and with humility.

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