DIY Event Marketing

Connect Your Online and Offline Worlds for Event Planning and Marketing!

Events are a great way to educate your audience, generate interest in your organization and even act as an extra source of revenue.

Here are a few ways you can do your own Online Event Marketing using both the Tendenci software and other online tools:

Social Media for Event Planners - Making the Web work for your events from Katie Laird

Post your event, event details and registration online with calendars
Set up your event online using the Tendenci software, making sure to include as many details, links and speaker biographies as possible. These details entice potential participants and also serve your well as hot keywords in the search engines, helping your event to be found online.

Online registration and payment is a great way to simplify your life as an event organizer by streamlining your event check-in process.

Use Search Engine Marketing tools to optimize your event listing
Use Tendenci's built-in SEM tools to analyze your event listing keywords to ensure you are writing what you really mean to say. With Tendenci, you call easily input SEO meta data (the backend stuff that Google reads).

Submit your event to free event listing Websites for extra exposure
There are many free Web sites dedicated to promoting local and national events and conferences, including:
Post event wrap-up details and photos for sharing
Don't forget to post event photos uploaded directly to your site using Google Picasa web album or link from a photo sharing site like Flickr. Everyone loves pictures and photo pages are always a big draw.

Post event wrap-up interviews, overviews and presentation materials to lengthen your event cycle. This extra information is not only a draw for event participants, but can also help generate extra interest for your next events.

Good luck with your next event!