All events pages on Tendenci sites have been updated with Rich Snippets to display additional information when an events page is searched.

Rich snippets are displayed automatically if a visitor searches for an event and finds your website.

For instance, a search for "prsa houston events" turns up these results:

Compare this to the search "prsa san antonio events" which does not have rich snippets:

NOTE: This update can help improve your search engine optimization, but it does not guarantee that your site will show up for the top result. This update will simply display the results in a more user friendly fashion, if your site is displayed.