• Released: 27-March-2006 04:00 PM
• Posted by: Ed Schipul

The Baltimore Sun published an article reviewing the garage rock band the Arctic Monkeys' Internet and blog-fueled success.  Reporter Rashad Ollison discussed the impact of the online media hype and importance of product (band) market positioning with CEO Ed Schipul:"Ed Schipul runs Schipul - The Web Marketing Company, a firm in Houston, Texas, that analyzes various online trends. Given today's madly fickle, Internet-enhanced pop music scene, he suggests that overexposure would kill the group. Instead of lashing out at the media …