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 The Web's Next Generation: Web 2.0 - As published in PRSA Tactics March 2006 by Ed Schipul

The Web's Next Generation: Web 2.0 - As published in PRSA Tactics March 2006 by Ed Schipul

  • Released: 27-March-2006 12:00 PM
  • Posted by: Ed Schipul

In the 11 years since the introduction of the first Web browser, the Internet has been considered an interactive communications tool, but we’re just beginning to unlock the Web’s ability to help us truly interact. Instead, most organizations still use the Web primarily to disseminate information. That’s about to change thanks to a movement called, “Web 2.0,” a collection of emerging technologies that enable social networking by offering Web users the ability to add and edit Web content. It was …


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