Dynamic, relational content delivers information specific to the user’s interests

HOUSTON, March 24, 2011 – Schipul – The Web Marketing Company (www.schipul.com), a leading Web marketing and Web design company, is hoping the launch of its newly upgraded website puts the final nail in the coffin of old school “brochure” websites. Powered by Tendenci 5, the latest release of the powerful online management software (www.tendenci.com), the new Schipul website features leading edge capabilities designed to cater to the interests of the user.

“Static, one dimensional websites served a purpose 15 years ago, but the needs and expectations of Web users are vastly different today,” said President and CEO Ed Schipul. “Every person who lands at a website is seeking answers and they’ll click away in a heartbeat if they don’t immediately find specifically what they are looking for.”

Schipul has updated Tendenci 5 to work on the Django open source framework, providing greater flexibility with custom Django application integration and greater integration with social media and video sites. In addition to Schipul’s new website, Tendenci 5 powers websites for Houston Technology Center (www.houstontech.org), Discovery Green (www.discoverygreen.com), Tendenci and YMCA Houston (www.ymcahouston.org). 

Tendenci 5, which is developed in Houston by Schipul’s programming team, headed by Programming Director and Schipul Partner Jennifer Ulmer, dynamically pulls content – including photos, videos, links to case studies, blog posts and staff bios – from throughout the website that align with the subject matter the Web user is seeking.

“The thinking used to be if you build a website, they will come,” said Schipul. “These leading edge capabilities flip that philosophy around -- so when users come, the website will build a customized page specific to their interests.”

The upgraded Schipul website includes a number of unexpected elements. Large images dominate the home page that play-up the work their clients do. Feeds from the Schipul Blog (www.blog.schipul.com) and the SEM Blog (www.thesemblog.com) are prominently featured. And each time the home page is refreshed, a different Schipul staffer is featured along with a different inspirational quote.

“Our mantra is to deliver fresh, relevant, valuable content to meet the needs of Web users and keep them coming back,” said Schipul. “The technology is interesting, but it is secondary to telling great stories.”

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company developed and builds on the Tendenci Web marketing application, a powerful online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides marketing services on the Internet to more than 300 organizations from a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Zoo, Housing Authority of the City of Los Angeles and Plasma Cars, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.