Speaking Topic:

Professional Search Engine Marketing - the Core Concepts, the Strategies, the Tactics (and now the Apps! Oh my!)

What the attendee of the SEO/SEM talk will take away:

• A mental framework to underestand search engine optimization with a focus on organic (free) traffic.
• A discussion of how to measure what your site is telling google you are about and how to improve it.
• Links to resources to evaluate your site.
• ** and a brief conversation of how to convince your management team that you can extend your runway by doing more with less!

Speaker Bio:

Ed Schipul is CEO of Tendenci, the open source AMS (association management systems) web platform designed for nonprofits and associations. Tendenci powers over 400 web sites and has over 1.2 million users.

As a speaker, Ed has presented at OSCON Open Source Convention, Public Relations Society of America’s International Conference, SXSW Interactive, the Bulldog Reporter National Conference, the Sarasota International Design Summit, Mom 2.0, the International Associations of Business Communicators among others.

He has been published in The Public Relations Strategist, PR Tactics, Association News and Nonprofit World. He blogs for Hearst Newspaper’s Houston City Brights and has been interviewed on NBC and ABC news as an expert on Social Media, and has been an expert witness in Federal Court on the Lanham act and SEO practices.

Ed founded Tendenci as "Schipul - The Web Marketing Company" before renaming it in 2013. While focused on web marketing the company managed both organic search as well as millions of dollars annually in PPC ad buys with a focus on bottom line financial results for clients throughout the US.

Ed's CV is at https://www.tendenci.com/eschipul/cv/ and his personal blog is https://www.eschipul.com/ 

For more on Tendenci - The Open Source AMS, visit our Press Room at https://www.tendenci.com/pressroom/ which also includes links to logos, headshots and other resources to help promote your speaking event.