Katie Laird, communications team manager with Schipul - The Web Marketing Company (www.schipul.com) discusses the evolution of corporate adoption of social media and benefits social media tolls offer to companies willing to embrace them.

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Hi, I'm Katie laird, and I'm the communications team manager here at Schipul

So I think one of the biggest surprises that some of our clients have seen as far as Schipul's

Progression over the last Few Years is

Definitely the rise of social media as far as being a really really essential business tool

For a lot of clients not everybody it's not for everybody for but for quite a number of them

I remember back in my early days at Schipul speaking with Clients kind of chit chatting on the phone before the project work gets done tell

them about what I've been blogging about or something and I'd seen really

Interesting on a group blog or something like boing boing and some of their reactions were I mean very kind of whoa

like you've got to be careful like social media and blogging and they were kind of petrified

They were just hearing the negative things and just saw it is kind of a silly personal thing to be working on

But nowadays. I mean definitely a complete 180. I mean we see clients

Very very actively searching for knowledge and advice

And definitely working with some of our project managers on building their presence on Facebook

Getting on their blog sometimes multiple blogs even so that's really been quite a paradigm shift

from being something that kids did to hey, like we want to grow our business connect with clients

And then we want Schipul to do for us we are

completely completely in love with

Sharing our knowledge to clients

And which is really really important in the social media sphere because there's really a new network a new hot

website popping up every day and

Clients, just don't have the time to sift through. What would be valuable for them

And what would help them grow their business or reach their objectives

So we're very

Transparent and very interested in teaching people

Really everything that we know we want them to be a success because it reflects

very well on our company, and then there's also a level of trust

so whenever you're looking to a third party to

Take your baby to take your brand and your company's message and voice online in a whole, New Direction

people feel comfortable with us because they know that number one our hearts in the right place

one of our values and actually our vision is to to do good

so we're there to do good we're there to help companies grow and

Social Media is just one facet of the way that we're able to help people just be

Smashing successes online when it comes to figuring out if the social media campaign is a success

it really has a lot to do with being very very specific in your objectives for that campaign and

Just being creative and just kind of putting yourself out there and letting your audience and your community

Play with you and take a part in your brand and in your company

Really the way that the Schipul team tries to help clients is to really use social Media

at first to kind of build their brand to grow

Those relationships that they already have to connect with new people that they would never have been in

Communication with before and then from there really figure out, what is it that Clients are

either their clients or their audience online what they would be interested in what would benefit them and

Find unique ways to connect with them